About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

Evolving Technology and Consumer Behavior Research

The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research

Clint Taylor
Vice President & Strategic Technologist, Sentient Decision Science, Inc.

On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly…Read More


Using Mobile Implicit Research Technology to Tap Into the Consumer Subconscious

Mobile market research is on the rise. TNS recently estimated that in 2-3 years 20-30% of all market research data collection will be from mobile devices. In this video, Sentient’s Dr….Read More

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