Researchers and insights managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business Decisions.” Whew!…Read More
We have often been told that stretching is good, even necessary for the full enjoyment and expression of life. Humans and some animals stretch several times a day with often…Read More
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research…Read More
I can hear Cher’s beautiful bellow on the remake version now…”if you want to know, if he loves you so, it’s in his kiss…whoa, yeah, it’s in his kiss!” Try…Read More
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods…Read More
IIEx in Philadelphia was a stimulating event. Innovative researchers and practitioners from across the globe gathered to share, and sell, ideas and inspiration to the industry.
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced…Read More
For years, I attended the Advanced Research Techniques Forum (ART) sponsored by the American Marketing Association. This conference was seen as the place to be to learn about the latest…Read More